

EVERYDAY
MAKEUP MADE EASY
Tools designed to make your everyday makeup routine simpler.
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QUALITY FIRST
BEAUTY TOOLS
Quality tools designed for effortless application and beautiful results.
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$30.00 – $45.00Price range: $30.00 through $45.00
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SOFT BRISTLESSoft, dense fibers for smooth, even makeup application.
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LIGHTWEIGHT FERRULEComfortable grip and balanced control for effortless application.
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WOODEN HANDLESmooth feel and stable grip for precise application.
IMPORTANT
DON'T KNOW WHAT TO BUY?
Choosing the right makeup brushes can feel confusing when there are so many options. PHGLAM makes it easier to find the right tools for your routine.
Whether you're just starting out or creating professional looks, our collections are organized to make choosing simple, from beginner sets and professional sets to face and eye collections.
Whether you're just starting out or creating professional looks, our collections are organized to make choosing simple, from beginner sets and professional sets to face and eye collections.
PHGLAM
Brand Story
BUILT FOR YOUR BEAUTY ROUTINE
PHGLAM was created with a simple idea: beauty tools should make makeup application easier, more precise, and more enjoyable.
We create thoughtfully designed makeup brushes and beauty tools that combine quality, functionality, professional style, and accessible value.
From beginner-friendly collections to professional tools, PHGLAM makes it easier to find the right products for your beauty routine.
WHAT WE FOCUS ON
QUALITY
Carefully selected materials and thoughtful construction.
DESIGN
Functional tools with a clean, professional look.
CHOICE
Options for different routines, needs, and skill levels.
VALUE
Quality beauty tools at accessible prices.
OUR APPROACH
We’re building PHGLAM for the long term by focusing on useful products, customer needs, and continuous improvement.
PHGLAM is more than makeup brushes. We’re building a beauty-tools brand you can trust.
PHGLAM was created with a simple idea: beauty tools should make makeup application easier, more precise, and more enjoyable.
We create thoughtfully designed makeup brushes and beauty tools that combine quality, functionality, professional style, and accessible value.
From beginner-friendly collections to professional tools, PHGLAM makes it easier to find the right products for your beauty routine.
WHAT WE FOCUS ON
QUALITY
Carefully selected materials and thoughtful construction.
DESIGN
Functional tools with a clean, professional look.
CHOICE
Options for different routines, needs, and skill levels.
VALUE
Quality beauty tools at accessible prices.
OUR APPROACH
We’re building PHGLAM for the long term by focusing on useful products, customer needs, and continuous improvement.
PHGLAM is more than makeup brushes. We’re building a beauty-tools brand you can trust.
Our Customer
Reviews
I'm in love with Luchiana's products! The quality is amazing and the prices are unbeatable. I've tried everything from their skincare line to their lipsticks, and I've never been disappointed.
Haylie DorwartI've struggled with finding the right foundation for years, but Luchiana's foundation has been a game-changer for me.
Maria CulhaneI love that Luchiana is committed to using natural and cruelty-free ingredients in their products. It's so important to me to use products that align with my values.
Emery Herwitz
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All NaturalWe're committed to using only the best natural ingredients in our products. We believe that nature has everything we need to nourish and care for our skin.
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Top QualityWe believe that quality is key when it comes to beauty products. That's why we only use top-quality ingredients in our products and hold our products to the highest standards.
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10% CashbackWe're excited to offer our customers cashback on their purchases. For every $150 amount spent, you'll receive 10% cashback to use towards future purchases.
Branded top
Hits
Luchiana is a beauty brand committed to providing high-quality, all-natural products at affordable prices. Our mission is to empower people to express their unique beauty and feel confident in their own skin.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
Featured
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
FACE
EYES
LIPS
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Our latest
News
October 20, 2020
Video post
The beauty industry has long been criticized for its environmental impact, with concerns ranging from wasteful packaging to the use of harmful chemicals in products.
October 20, 2020
Gallery post
The beauty industry has long been criticized for its lack of inclusivity and diversity, with many people feeling left out of mainstream beauty standards.





